A Buyer's Guide for London Homes & Properties
Welcome to one the top online resources for buying a home in South Western Ontario. Here you can find extensive information on top communities and neighbourhoods, research all available home and lands for sale and get connected.

1. Get Pre-Qualified
We have narrowed the list of mortgage brokers and mortgage bankers in London to a trusted few who consistently deliver outstanding service to our clients. If you would like to get preapproved by a mortgage broker, please contact me and I will put you in touch.

2. Get Educated
If you are a considering a move to the London area, check out the listings and all of London and area homes for sale. If you need to research schools, use our links page for all the schools districts.

3. Research Homes and More
The powerful London MLS Live Search allows you to search through all available South Western Ontario Homes and Land, Residential Homes, Farms, Multi Family, Commercial and Business Properties. You can search by Area, District, Sub Districts, Type of Dwelling, Price, Age, Bedrooms and Bathrooms, all the details will be shown. The exact location can be found by Satellite but will require Google Earth downloaded, if you have never used Google Earth, you will find it extremely helpful. If none of this is convenient let me know and I will set up a program that will email you every listing within your parameters as soon as they are listed, everyday.

4. Get Representation
There is so much more to hiring a buyer's agent than just getting to access to London and area properties and a chauffeur to show you around. While it is possible to buy a home without an agent, the experience often proves to be more challenging that many expect. I have listed the top 3 below:


1) Representation:
Unless you are buying a property that is for sale by owner, the seller has professional representation on their side. By negotiating directly with the sellers agent you are putting yourself at a severe disadvantage since there agent is legally bound to share everything you tell them in order to get the best deal for their seller. You wouldn't go into a court room without a lawyer, so why risk the biggest purchase in your life in buying a home without representation.

2) Information:
The only way to determine the correct price of a home is to analyze the prices at which similar homes recently sold for in the same neighbourhood. While there are a variety of online resources for finding homes for sale, there are no consumer websites that provide home sales data in the London Area. This information is only available to Realtors© through our local MLS board. While many consumers look to the seller for this information that may or may not be actual prices homes sold for in the London area.

3) Experience:
When you have an experienced Buyer's Agent working for you, the primary job is to keep you from making a mistake. The knowledge gained from working for so many clients throughout my career is invaluable when it comes to helping you pick the right property. This experience also comes into play when negotiating on your behalf with knowledge of the pros and cons of similar properties that recently sold for. Ounce you are under contract to purchase a property as your buyer's agent I will help you find a registered home inspector, negotiate repairs with the seller and help obtain financing.

When you are ready to get professional representation, fill out the form in the contact page, and put yourself on the right track.

5. Find your new home
Once you have been pre-qualified by a lender, narrowed down your home search and retained a buyer's agent it is time to get out and look for that perfect property. For most people this is the fun part, and it should be. Buying a home is the most important purchase most people make in their lifetime. Having an experienced professional in you corner will save you time, give you peace of mind and very likely save you a great deal of money.
The Home Selling Guide

The innovative Home Selling Guide was developed to help provide clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get the word out to as many prospective buyers as possible. The benefits of the Home Buying Guide are a quicker sale at a higher price. The highlights of the 5-step London Home Selling Guide are outlined below. Consider it a program of competitive advantage, so to get further details please use the contact page.


1. Preparing
In order to get top dollar for your home you have to make it look its best. Trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. Before your home goes on the market, home staging may make every room in your house look its best.


2. Pricing
The most important step in selling your London home is pricing it correctly from the onset. Its a well known fact that over priced homes take longer to sell and usually sell for a lower price. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations. I use advanced market analysis to build a comprehensive report that will accurately determine the optimal list price for your home. Request a detailed market analysis of your home.


3. Marketing
The Home Selling Guide was developed to provide a consistent and proven manner to put the listings in front of as many potential buyers as possible. The reach is extensive because of the investment in web , and social networking, email, direct mail and print campaigns that feature listings in all the places buyers are looking. When you hire Sutton to sell your home, we identify your idea buyer and then develop and implement a tailored home marketing plan designed to reach them.


4. Negotiating
Successfully negotiating a real estate contract is more than a matter of luck or natural talent. When you receive an offer having an agent with a proven track record, bringing buyers and sellers together can make huge impact on your final selling price. As a skilled negotiator who can help you get to highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs. Rather than approaching negotiations from adversarial winner-take-all perspective, I strive to focus on your top priorities and keep emotions from over running the process.


5. Managing
While your home is on the market I will provide constant communications and feedback from the showings, a review of completed and planned marketing activities and any recommended adjustments to the course. In order to keep tabs on your competition I will set up a neighbourhood alert system that will notify you and me as to any similar homes in your neighbourhood that come onto the market or sell. Once your home goes under contract I will be in constant contact with the buyer's agent to make sure their contractual obligations are fulfilled in a timely manner.